At first glance: A look into the Chicago Auto Show…

From Rachel Anderson ‘09…

A buzz surrounds the 101st Chicago Auto Show as manufacturers continue to develop interactive sets to entice the public and dazzle the media.  Thrilling images of cars and trucks can be seen from across the North Hall of McCormick Place.  Car dealers are working hard to build sets that show off their new models while gaining much needed attention for the manufacturer.

The Chicago Auto Show serves great importance for many reasons this year.  With the current economic condition, it is not only critical for this year’s show to attract attention from the public, but catching the eye of both new and traditional media is a main focus for this year’s executives.  I am a newcomer to the Chicago Auto Show.  At first glance, I was overwhelmed with the amount of time and energy it takes to make the show a success. People are working day and night to make each set look spectacular on the McCormick exhibitor floor, while other staff organizes the media preview week.  Everyone has a designated assignment in order to make the show a complete success.

I have experienced a side of the Chicago Auto Show that not many people get to see.  It is great to talk with car professionals and recognize how beneficial it is for them to market their newly modeled automobiles at the show.  Each auto exhibit has something new to offer the public, like Chrysler’s “rugged” test track that I am very excited to drive on Friday!  The Bradley clan will continue to keep you posted on the exciting events that unravel as we intern at the Chicago Auto Show.