Ford’s big surprise

From Melody Legge ‘08…

Today has been a busy day for the interns. We have been going to various press conferences on the exhibit floor and assisting with tasks in the media room. My partner and I have been working together on a press release and a summary of the Ford press conference. The press conference was on the Ford stage, which was vibrant blue with splashes of bright orange. The stage had two huge video screens that were crystal clear, and it almost felt like we were right there with the vehicles they were showcasing. Media were seated and eagerly awaiting the new line that Ford had to showcase. Ford was proud to introduce the F-150 Harley Davidson, Transit Connect, and Taurus SHO.

The Taurus was well-received. There were 26 SHO enthusiasts from 11 states. Ford generously gave away five Transit Connects to small business owners. The winners were present, and the big surprise was when they found their Transit Connects were personalized, with business logo and information advertised on the vehicle. The winners did not expect such a great touch to their big win.