Frenzy, Fun, and Fords at the Chicago Auto Show

From Rachel Anderson ‘09…

Each intern was assigned to cover an event Wednesday and write a press release and summary that will be posted on the Chicago Auto Show Web site.  It was important for us to capture intriguing photos and get quotes from the event’s speakers in order to summarize the conference for the media. I had the pleasure of attending the Ford media conference to view the release of the 2010 Harley Davidson F-150 truck. Attendees also could hop into a mechanical contraption designed to simulate what it would be like to drive through rugged terrain in the monstrous truck. Melody Legge ‘08 and I were assigned to work together to cover this event. We had the opportunity to talk to Ford executives about how their new car releases will help the economy by increasing sales within the car industry.

It was quite an interesting experience watching both traditional and social media flock to the Vice President of Ford and Kia Motors for quotes on how they expect to see their business grow in 2009.  Wednesday’s events have been fun, interesting, and exhausting. All continues to be going well at McCormick Place, and, like always, we will keep you “in the know” on what the Bradley interns are up to next!